Challenge
What will home architecture be like in the future? Architects and designers have lots of ideas for discussion, including the topic of Infra-Free Systems. This has secured an important place on the architecture and technology agency and was the central theme of a major event in Istanbul: the 1st International Infra-Free Systems Symposium - Search for Alternative Architecture. Here, astronauts, science fiction authors, architects, engineers, and scientists gathered to share their visions of the future with infra-free systems. Such an important event required a dramatic visual identity as well as a campaign to promote the symposium.
Solution
Our campaign used strikingly-bold visuals to unite the themes of science, humanity, and the future.
Results
Our campaign reached out to the community to promote the symposium, and attracted important press coverage for the event as well.