Challenge
Tanidik Servis was created to be the first full-service painting company in Turkey. However, because the company was new, this assignment needed the full treatment from the creation of a brand identity to the communication strategy, and then the campaign to support communication goals.
Solution
We developed a colorful and approachable brand identity, starting with a logo that included the brand’s initial T in the shape of a paint roller. This logo became a consistent part of all subsequent brand communications. Our multi-channel integrated campaign focused on digital marketing, where we were able to target several different consumer groups such as women who make decisions for their households, working professionals, and architects.
Results
This campaign has shown tremendous results from the very beginning. In the first day of the digital campaign alone, the site received 23.000 unique hits. The first period brought 1,000 new customers, and every month call center traffic has been doubling. Today, Tandk Servis has grown to become the #1 painting service in Turkey.