Problem
Two of the oldest tile brands in Turkey and among the top tile producers in the world, Çanakkale Seramik and Kalebodur had no unifying message and worse, neither company had undertaken any communications in many years.
Solution
We discovered that each brand needed to focus on specific market segments. Kalebodur for archtitects. Çanakkale for consumers. And that meant two different stories. Kalebodur is driven by innovation. “Imagine Anything” became our storyline for architects. Çanakkale was very different. For consumers, tile is about home, family, and personal style. “Your Home, Your Life” was the story of trends and fashion, the warmth of home and the joy of a life well lived.